加州论文代写:营销和销售活动 . 该公司现在携带不同的国际品牌，帮助该公司完成所需的市场定位（福斯特，2012）。此外，该组织已分销协议与Waitrose也分销他们的产品，现在独立的区域中的组织工作。该公司的技术发展提供支持的组织，不仅通过建设的网站，用于订单的产生和处理，但也参与创建不同的智能手机操作系统的软件。
The marketing and selling activities of the firm have also been used to attract and retain different customers. On the one hand, the firm is attracting customers group who likes the convenience of finding all their daily grocery needs at the doorstep, while on the other hand, Ocado is targeting the price conscious consumers as the firm is consistently challenging the leader in the industry, Tesco by matching its prices with the market leader (Foster, 2012). However, on the marketing front the firm is confronted with different challenges as two cases has already been started against the firm for violating fair promotion by Advertising Standards Authority (ASA) (Foster, 2012). In addition, the firm is lacking proper integration in the advertising and communication tactics that in turn has been resulting in positioning problems (Felsted, 2012). On the other hand, the support functions of the organization have been design to provide the desired support to the firm's primary activities. These different functions in turn boost the firm's competitive advantage that is created through the primary functions of the organization. For example, the organization gets its different grocery products not only from with the country but also from other parts of the world (Andidas, 2009). The firm now carries different international brand that has helped the firm to accomplish the desired positioning in the market (Foster, 2012). In addition, the organization has the distribution agreement with Waitrose who also distribute their products independently now in the region where the organization is operating. The technological development of the firm provide support to the organization not only through construction of the website that is used for the order generation and processing but also involved in creation of software for different smartphone operation system (Oakley, 2012).