澳洲美国爱荷华论文代写:商业定义

Keywords:澳洲美国爱荷华论文代写:商业定义

然而，问题来了，流媒体视频和DVD租赁如何能符合Netflix的商业定义。这两项服务的提供或捆绑存在规模经济，因为Netflix与电影公司的良好关系将帮助它为流媒体电影争取到更好的价格。Netflix现有的许多基础设施，包括其屡获殊荣的网站，被认为是Netflix成功的关键之一，也将适用于流媒体电影。允许用户将电影添加到队列中的页面将有一个“立即观看”按钮，允许用户立即开始播放电影。此外，很大一部分在网上租电影的客户将对观看流媒体电影持开放态度，因为这两种方式都是在家里看电影。流媒体视频可以用来筛选他们正在考虑看的DVD电影。由于这两种稍微不同的服务具有相似的消费者基础并在成本结构上共享利益，因此它们可以成功地集成到相同的业务模型中。然而，值得注意的是，Netflix成功地通过邮件出租dvd的许多因素，并不会延续到数字发行市场。例如，在邮寄dvd和处理接收到的dvd方面，优越的物流并不会帮助Netflix解决带宽问题。如果Netflix决定在未来提供一个独立的流媒体计划，这种商业模式将不得不经历一些变化.
澳洲美国爱荷华论文代写:商业定义
The question arises, however, as to how streaming videos and DVD rentals can both fit within Netflix’s business definition. There exist scale economies associated with the offering or bundling both of the services, as Netflix’s good relations with the movie studios will help enable it to negotiate better prices for its streaming movies. Much of Netflix’s existing infrastructure, including its award-winning website cited to be one of Netflix’s keys to success, will also apply to streaming movies. The same page that allows one to add a movie to their queue will have a “Watch Now” button allowing the user to begin streaming the movie immediately. Moreover, a substantial proportion of customers who rent movies online will be open to watching streaming movies, as both are ways of watching movies at home. Streaming videos may be used as a way to sift through movies they are considering to watch on DVD. Since these two somewhat different services have a similar consumer base and share benefits in cost structure, they can both be successfully integrated into the same business model. On the downside, however, it should be noted that many of the elements that allowed Netflix to succeed in renting out DVDs via mail, will not carry over to the digital distribution market. For example,superior logistics in mailing out DVDs and processing receieved DVDs will not aid Netflix in addressing bandwidth problems. The business model will have to undergo some changes if Netflix decides to offer a stand-alone streaming plan in the future