The role of a hotel manager is the most crucial job. There are many components that contribute to a successful hotel business. These components stretch from the locations to popularity and reputation. The manager is the key person responsible for the entire operations of the hotel and its business. The role of the manager is not only limited in managing the hotel but it includes difficult choices and decisions that the person has to take while maintaining a good relationship with the customers, staffs, other managers and also the authorities responsible for the establishment of the business. The manager is the key spokesperson for the hotel when it comes to management of disasters. The term “hotel manager” is a cliché term which is used for a person who is sitting in the top of the management of the hotel and the only person responsible for everything but nowadays the management includes manager for each sector inside the hotel. They have included individual managers for management of staffing, hiring, finance, etc for smooth process of the operations of the hotel and monitoring these each manager there are top managers who oversee this entire process, recognize the flaws and correct them instantly before these flaws turn in disaster .One of the main jobs of the hotel manager is the management of disaster. When a disaster occurs in the hotel property, the manager is the only person responsible and answerable to the every person from media to founders the manager has be the spokesperson for the hotel. In is the job of the hotel manager to be swift and have a keen eye into details for avoiding instances of conflicts because conflicts are bad for business and whatever happens the reputation of the hotel is at stake and the manager has to take steps to insure that the reputation of the hotel is not hampered in any way. Marketing of the hotel is one of the key tool to bring business for the hotel and for this the managers has to ensure that their hotel is on top of the minds of their target customers. Hotels often rely on giving advertisements in newspaper and television to market themselves in the mind of the customers, they also organize free events for their customers to build up goodwill amongst them, frequent offers and lucky draws are one of the oldest tricks in the business. Reputation management is one of the most important roles for any hotel manager. The business of the hotel is mostly dependent on the reputation of the hotel in the market, and it is the duty of the hotel manager to ensure it. Thus, the manager is the person who is in the top of the management positions, the spokesperson for everything inside the boundaries of the hotel, the person who heads the operations of the hotel and the person who is responsible for the business of the hotel.
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