Promotional pricing is similar to bundling price, however, here the merchandise are put together so as to make the client use the bundled merchandise for the first time. To buy one product and get a new kind of product for free is what this kind of pricing concentrates on. Moving old supply as well as to increase brand awareness is something that promotional pricing can also be used for. According to Bhasin (2018), “Brand awareness is actually making the consumer acquainted about a particular brand or product. The availability and existence of a specific brand in the minds of people is very important as we live in a world where people have a tendency to lean towards branded products. It has become vital that most people have at least heard about the brand and recognize it as it can prove to be an asset for the company”.One thing to remember is that promotions are short term, therefore promotion pricing is intended to offer a temporary increase in the company’s sales by presenting more appealing terms than the regular list prices. Unlike differentiated pricing, which means that different prices for the same item is given in different circumstances. Most people are familiar with cheaper prices for las minute tickets at airports and expensive resorts. To earn greater margins in one out of two possible ways is the goal of differentiated pricing.The good thing is that promotional prices are open to all customers, unless there is a feasible exemption due to a credit check for an offer requiring better credit status. Nevertheless, promotional and differentiated prices posed the same question: is the extra sales valued more than the cut-price margin per sale? Companies continually test their promotion pricing in order to answer this key question. According to Gray, Thomas (2012), “They introduce it for a narrow slice of the market or products, publicize it, track the additional sales, and assess whether any profit improvement resulted from the discount. When testing, the same cautions apply: be sure to publicize the promotion; be sure to track it fully, and try to determine whether the customer would have bought anyway at the original price”.