Technological factors are very important for competitive advantage and it is the major element for globalisation. It includes whether a company can provide products of higher quality at a reasonable cost and also it checks for whether the company can provide innovative products. Technology outside the industry is also influenced by government support and encouragement. New technology resembles the two sides of the coin that is new technological advancements result in the formation of new companies producing quality product at lower cost and it becomes threat to the existing companies. On the other side it could provide a useful input in service and manufacturing industries. For example if we consider tourism industry better communication, transport and safety encouraged people to the tourism. Improvements in water supply, medicine and knowledge areas are opened up only after technological advances. The rapid increase in the online booking has given more chance to the consumers to make a holiday. Nowadays internet is the preferred method for getting the travel information and this shows the effect of technological factors in business.