全球化的进程促使一些国际企业根据文化差异调整战略。在国际商业环境中，企业需要跨文化营销的知识。跨文化知识使企业能够在国际环境中成功运作(Pradhan, 2018, p.n.d)。适应有几个重要的要求。对于企业来说，根据客户的口味、偏好和法律进行调整是很重要的。在国际化的商业环境中，麦当劳需要适应不同的情况，包括宗教、法律和顾客的不同。对麦当劳国际战略的分析表明，麦当劳的扩张是遵循标准化的方法。然而，在许多文化中，产品已经适应了文化需求。例如，在印度，麦当劳改变了汉堡的配方(Kelly, 2012, p.n.d)。牛肉换成了鸡肉、蔬菜和鱼。此外，项目的名称也根据当地文化进行了调整(Kumar and Kapoor, 2015, p.1998)。这个例子包括McAlooo Tikki。这种调整的目的是确保客户的偏好和需求得到满足和满足。巨无霸是麦当劳最著名的牛肉汉堡之一。然而，在印度，麦当劳推出了Maharaja-Mac。这个汉堡是由鸡肉和咖喱酱做成的。
The process of globalization has urged several international businesses to modify their strategy to adapt according to cultural differences. In the international business environment, businesses need knowledge of cross-cultural marketing. The cross-cultural knowledge allows businesses to operate successfully in the international environment (Pradhan, 2018, p.n.d). There are several important requirements for adaptation. It is important for businesses to adapt according to customers’ taste, preferences, and the law. In the international business environment, McDonald’s was required to adapt to several situations including differences in religion, law, and customers The analysis of the international strategy of McDonald’s has revealed that it has followed a standardized approach for expansion. However, in many cultures, the products have been adapted to meet the cultural requirements. For instance, in India, McDonald’s changed the recipe of hamburgers (Kelly, 2012, p.n.d). The beef was replaced with chicken, vegetables, and fish. Moreover, the names of the items were also adapted according to the local culture (Kumar and Kapoor, 2015, p.1998). The example includes McAlooo Tikki. The aim of this adaptation was to ensure that the preferences and needs of customers are met and satisfied. Big-Mac is one of the most famous burgers of McDonald’s that is made of beef. However, in India, McDonald’s has introduced Maharaja-Mac. This burger is made of chicken and curry sauce .