实践和价值观是一种策略，处理许多社会问题，以克服个人的需要。这可以被称为哲学或一套价值观来支持这些实践。这是企业为公众做的事情，不会引起任何问题。(Panmore Institute, 2018)麦当劳有许多价值观，这些价值观使企业能够实现其潜在目标。麦当劳的价值观是“我们把客户体验放在我们所做的一切的核心。”“企业的使命非常明确，他们通过使命宣言确立了长期和短期的目标。他们想要实现和创新他们的业务，使他们能够成长。企业希望提供高质量的食品来满足顾客的需求。他们有一个健康的菜单和快餐，所以他们可以满足所有的目标受众。“他们忠于自己的员工”，这意味着他们准备接受不同的背景，为员工提供最好的培训，以提高他们的经验。他们回馈他们的社区，让他们的员工获得如何帮助社区的知识。他们支持麦当劳叔叔慈善机构创造一个更好的环境。他们的价值观是对社会负责的，因为他们帮助别人，他们已经做出了大量的改善来帮助社区，如减少温室气体排放。他们在没有法律的情况下这样做，以显示企业帮助社区和满足他们需求的能力。起重机。一个Matten。D &斯宾塞。L.(2008)这种特性意味着企业不应该总是关注他们通过照顾股东而获得的利益。然而，为了生存，企业也要对消费者、雇主、供应商和当地社区负责。我选择的这个例子通过很多激励措施使员工受益。
Practises and values are about a strategy that deals with many social issues to overcome the needs of individuals. This could be called philosophy or set of values to underpin these practises. It is something the business does for public and does not raise any questions upon it. (Panmore Institute, 2018) McDonald has many sets of values which have enabled the business to achieve their potential goal. McDonald value is “we place the customer experience at the core of all we do.” The businesses missions are very clear, and they have formed their long and short-term goals through their mission statements. They want to achieve and innovate their business to enable them to grow. The business wants to provide high-quality food to meet the needs of their customers. They have a healthy menu alongside fast food so they could meet all target audiences. “They are committed to their people” this means they are ready to take on diverse backgrounds and provide the best training to their employees to improve their experience. They give back to their communities and they make their employees gain knowledge on how they could help the community. They support the Ronald McDonald charity to create a better environment. Their values are socially responsible because they are helping others and they have made a mass amount of improvements to help the community such as reducing greenhouse gas emission. They do this without the law to show the capability of the business of helping the communities and meeting their needs. Crane. A., Matten. D., & Spence. L. (2008) this characteristic means the business should not always focus on the benefits they will gain by just taking care of their shareholders. However, the business also has a responsibility for consumers, employers, suppliers, and local communities in order to survive. The example I have chosen benefits its employees through a lot of incentives.