Attracting excellent local and international students is the main purpose of this strategy, the University of Auckland provides opportunities and support student progress in high academic. Utilising customer relationship management (CRM) system enables the collection and analysis of student data and enhances the relationship between university and student.
CRM also enables UoA to have better understanding and communication with excellent current and past students. UoA can improve and provide a more suitable programme for their future studies, and build a stronger connection through communication.Furthermore, Business Process Re-engineering (BPR) could support UoA to analyse and design their business processes. This would help improve and develop effective performance in services, student relationship and reduce costs by eliminating unpopular programmes.This strategy aims to assure the quality of the research from all faculties that benefits UoA and the public. Implementation of quality management, performance measures and reward systems ensure the effectiveness and efficiency of the faculties. To manage the quality of the research, the supervisor of the university can apply quality management and performance measures to control research costs. Budget planning helps the managers to estimate the costs of the research, to set a target cost of high-quality research achievement and carry out cost variance analysis for better cost control.Creating a reward system would increase motivation across all faculties which then improves the quality of research. Reward system motivates staff and student achieving high-quality research directly and meet their job satisfaction. The managers can provide rewards such as cash, scholarship or living support for high-quality staff and students that enable to increase their motivation.