The competitive strategy that Next has been using could be analyzed by mean of Bowman's strategy Clock that has been depicted in Figure 2:
Essentially on the basis of Bowman's strategy clock, Next has eight option for a competitive strategy that include low price and low value, low price, hybrid, differentiation, focused differentiation, increased price and stand product, increased price and low values, and low price-low values. However, taking into consideration the strategy that the organization has been using the competitive strategy of the firm could best be explained focused differentiation and hybrid strategy. On the one hand, instead of targeting the whole market the organization has been catering to the needs of niche and has been using the niche target market strategy through focused differentiation (Independent, 2012). While on the other hand the firm has been using a hybrid strategy where the firm has been trying to offer comparatively high quality apparels, home products and shoes to its target market by comparatively low prices (Wood, 2012).
The strategy has been paying the organization and this could be judged from the fact that many of the top-performing organizations are experiencing decline in the sales and profitability, the overall results of Next has been experiencing a positive growth. This is due to the fact that by using the hybrid strategy the firm has been able to offer value to the target market that help in attracting the price conscious target market while on the basis of unique product designing and the quality of merchandize, Next has been successful in attracting and retaining quality and fashion conscious segment of the market that in turn has been boosting the firm's performance (Wood, 2012).