Nestlé is regarded as the third largest player in the UK yogurt market as the market is lead by Muller having 30.4 percent share of the market followed by DANONE having 17.6% share of the UK yogurt market (Heller, 2010). Nestlé's share at the end of year 2010 has been estimated at 8.6% of the total market followed by other firms including Yeo Valley, Yoplait, Unilever etc (Nestle, 2012). At the end of year 2011 the total market has been estimated 1.2 billion GBP that has been experiencing 4.6% growth as compared to year 2010 (Bainbridge, 2010). The total population of UK has been estimated at 68 Million that could be targeted by yogurt manufacturer (Mintel, 2009). However, the long-life yogurt account for 97% of the total market and as consumer are increasingly interested in brands that offer health benefits along with the freshness of the product, the short-life yogurts are gaining significance with the passage of time. Most of the yogurt in the market are spoonable that accounts for around 70% of the total yogurt sales in the market (Danone, 2012). The market is going through its growth stage of product lifecycle and one may experience further growth due to consumer preference for organic foods and as consumers are realizing the health benefits of yogurt, the usage of yogurt are increasing with the passage of time. Accordingly to Mintel (2009) estimate the sales forecast for the industry has been 1.30 billion GBP experiencing a growth of around 5% during the year 2012.