宾夕法尼亚论文代写:商业环境

Keywords:宾夕法尼亚论文代写

摩托罗拉为例，经过几十年的稳步发展，面对不断变化的技术和商业环境，使它能够保持其在世界市场上的竞争优势。Paul Galvin摩托罗拉的创始人认为，为了生存，公司必须不断自我更新，高级管理人员需要与变化积极而不是被动的，（米拉利亚，2002）。为了将其管理者的观点从一个国家转移到一个全球性的视角，摩托罗拉将它的参照点从一个主要的技术焦点转移到一个竞争性的商业方向，并将激励体系与实现战略目标相结合。米拉利亚（2002）描述了这些创新的革命性变革的一个进化的方法。增量的变化使摩托罗拉增强竞争力，但由于规模和年龄的组织，它也经历了革命性的变化，在其扩张过程中的过程。结果摩托罗拉作为一个高度分散的公司成功运作，每个业务部门在总部的广泛指导下发展和奉行自己的战略。这个简短的例子只是一个例子，组织的发展的模式就是进化的变化并以革命性的变革时期。这是格雷纳（1998）从组织成长的角度对进化和革命转变理论。

宾夕法尼亚论文代写:商业环境

Taking Motorola as an example over decades its steady evolution in the face of altered technological and business environments has allowed it to maintain its competitive advantage in the world market. Paul Galvin the founder of Motorola believed that in order to survive the company had to renew itself continually and that senior managers needed to engage with change actively rather than passively, (Miraglia, 2002). In order to move its managers’ point of view from a national to a global perspective Motorola shifted its point of reference from a primarily technical focus to a competitive business orientation and brought incentive systems in line with the achievement of strategic goals. Miraglia (2002) describes these innovations as an evolutionary approach to revolutionary change. Incremental changes enabled Motorola to reinforce their competitiveness however due to the size and age of the organisation it also suffered revolutionary change during the course of its expansion process. As a result Motorola operates successfully as a highly decentralized company in which each business unit develops and pursues its own strategies under the broad guidelines of headquarters. This short example is only an illustration of the pattern that organisations evolve to which is namely periods of evolutionary change punctuated by revolutionary changes. This follows Greiner’s (1998) theory about evolutionary and revolutionary changes from the perspective of organisational growth.

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