Logistics are a core process of business operations and plays a crucial role in cost management of the business products, and also for helping the business achieve the demands of a demanding beer-consumption market. Logistics includes storage, warehousing, materials handling, packaging, inventory, transport and information and control.A sound logistics strategy is long-term and is aligned to the larger strategy of the business unit and further, those formed at the corporate level. Any changes in the logistics systems are substantial and impact the entire business in a big way. In the globalized era, where business operate in several continents, the role of logistics and supply chain assumes a more complex and proportionately important place in determining the success of the business. Profit-making is no longer the sole motive of businesses today (lecture slides, M32SOR, Lecture 2; slide 4)., at least in a majority of cases and with the increasing dynamism of the market, it is important to keep the logistics strategy flexible to each of the different goals of the business and also to accommodate the needs of the market. Thus, strategy and logistics are inter-connected and aligned with one-another. For strategies to work, operating plans have to be well-drafted and efficiently executed. For this, there has to be a well-defined strategy to which the operations can turn.