美国印第安纳论文代写:咖啡消费的兴起
Keywords:美国印第安纳论文代写:咖啡消费的兴起
随着咖啡消费的兴起,咖啡文化也变得流行起来。越来越多的中国人去咖啡馆享受咖啡文化。实际上,对于大多数中国咖啡消费者来说,咖啡是高生活方式的象征,这与维多利亚咖啡的产品定位不谋而合。一些大型的中国酒店和餐馆也为客人提供咖啡,以更好地服务。维多利亚咖啡应该针对那些客人可能已经养成喝咖啡习惯的顶级酒店和餐厅。虽然现在速溶咖啡在中国最受欢迎,但有研究表明,口味是影响他们消费选择的最重要因素,方便是第二个因素。维多利亚咖啡以其新鲜、纯净和高品质而闻名,可以瞄准中国的咖啡馆、酒店、餐厅和喜欢在家煮咖啡的个人。对于个人来说,虽然他们喜欢自己煮咖啡,但大多数人都不是专业人士,所以应该提供特殊的培训或指导来帮助他们在家煮咖啡。如果提供这样的额外服务,维多利亚咖啡可能会被他们接受。对于咖啡馆来说,他们面临着许多著名的咖啡品牌,好的品质和味道可能是影响他们购买选择的决定性因素。对于酒店和餐厅来说,提供住宿和菜品是他们的主要服务,咖啡只是额外的服务,但是建立长期的关系从长远来看是有益的。
美国印第安纳论文代写:咖啡消费的兴起
Accompanied the rise of coffee consumption, coffee culture has also become popular. More and more Chinese people go to the cafes to enjoy the coffee culture. Actually, for most Chinese coffee consumers, coffee is the symbol of high life style, which coincides with the product positioning of Vittoria Coffee. Some big Chinese hotels and restaurants also provide coffee for its guests to better their services. Vittoria Coffee should target for top hotels and restaurants whose guests may have developed habit of drinking coffee.Although instant coffee is most popular in China nowadays, there are researches showing that flavor is the most important factor influencing their consuming choices and the convenience is the second factor. Vittoria Coffee, which is famous for its freshness, purity and high quality, can target for the Chinese cafes, hotels, restaurants and individuals who love making coffee at home.For individuals, although they love making coffee by themselves, most of them are not professionals, so special training or instructions should be offered to help them make coffee at home. If such extra service is offered, Vittoria Coffee may be accepted by them. For the cafes, they are faced many famous coffee brands, good quality and flavor may be the determinant factors influencing their purchasing choice. For hotels and restaurants, providing accommodation and dishes are their main services, coffee is just extra service, but establishing the long-term relationship is beneficial in the long run.