美国马里兰论文代写:竞争战略
Keywords:美国马里兰论文代写
下一直使用的竞争战略可以通过均值分析鲍曼的战略时钟,如图2所示:鲍曼的战略时钟的基础上,接下来有八个选择竞争战略,包括低价格和低价值、低价格、混合,分化,分化,增加价格,产品,价格和较低的值,和低价格低的值。然而,考虑到组织的战略一直在使用公司的竞争战略可以集中差异化和混合策略的最好诠释。一方面,而不是针对整个市场组织一直迎合需求的细分和一直使用细分目标市场通过集中差异化战略(独立,2012)。而另一方面,该公司一直在使用一种混合策略,该公司一直试图提供较高质量的服装,家居产品和鞋子价格相对较低的目标市场(木材,2012)。组织战略已经支付,这可以从许多表现的组织正在经历销售和盈利能力的下降,未来的总体结果已经经历一个正增长。这是由于这样的事实,利用混合策略的公司能够提供价值目标市场,帮助吸引价格的基础上有意识的目标市场而独特的产品设计和商品的质量,未来已经成功地吸引和留住质量和时尚意识的市场,进而提高公司的性能(木材,2012)。
The competitive strategy that Next has been using could be analyzed by mean of Bowman's strategy Clock that has been depicted in Figure 2:
Essentially on the basis of Bowman's strategy clock, Next has eight option for a competitive strategy that include low price and low value, low price, hybrid, differentiation, focused differentiation, increased price and stand product, increased price and low values, and low price-low values. However, taking into consideration the strategy that the organization has been using the competitive strategy of the firm could best be explained focused differentiation and hybrid strategy. On the one hand, instead of targeting the whole market the organization has been catering to the needs of niche and has been using the niche target market strategy through focused differentiation (Independent, 2012). While on the other hand the firm has been using a hybrid strategy where the firm has been trying to offer comparatively high quality apparels, home products and shoes to its target market by comparatively low prices (Wood, 2012).
The strategy has been paying the organization and this could be judged from the fact that many of the top-performing organizations are experiencing decline in the sales and profitability, the overall results of Next has been experiencing a positive growth. This is due to the fact that by using the hybrid strategy the firm has been able to offer value to the target market that help in attracting the price conscious target market while on the basis of unique product designing and the quality of merchandize, Next has been successful in attracting and retaining quality and fashion conscious segment of the market that in turn has been boosting the firm's performance (Wood, 2012).
