美国罗德岛论文代写 战略管理模式
Keywords:美国罗德岛论文代写 战略管理模式
在理论上，不同的战略管理模式，已被应用在进行讨论的基础上，笔者认为，虽然目前下PLC的性能与行业规范和公司已经完成了一些主要的目标是目前成功的线。然而，该公司目前的成功是没有保证，该公司将继续在国家主导的服装产业，将继续享受高利润率和市场份额（公司，2010）。大多数的问题可能会影响企业组织的绩效是由于公司的主要产业是通过产品生命周期的衰退阶段，然后一直无所事事的从产品或工艺的发展扭转趋势并采取一个新的开始。这是显而易见的，从事实上，该公司在去年的销售下降的经验，但是该公司的目录销售给予了一点推动组织和公司实现整体百分之4的增长，总销售增长（木材，2012）。在全国流行的抑郁症影响了消费者和外国企业尤其是那些属于国家如中国和印度的购买力，捕捉市场需求通过他们的能力来市场不同的产品在更低的成本比从客户的组织机构（下，2011）。此外，在全国的超市和杂货店是捕获增加销售从高街零售商因能够在相对较小的价格提供不同的品种比下或其他高街零售商提供（Datamonitor，2010）。此外，由于互联网和电信技术在全国以及世界其他地区的广泛普及，越来越多的人在网上购买的兴趣。这种趋势是特别高的上游市场段，该组织以前服务谁现在转移到在线设计师，并得到他们的需求，从这些零售商不仅属于英国，但来自世界各地（独立，2012）。这反过来又意味着，在上游市场的组织无法融入现代技术和发展网上业务已经增加了在该公司的收入减少，而在市场的下段，价格竞争和低成本品牌的出现是影响性能下PLC（GourmetRetailer，2009）。接下来，为了继续在英国服装市场的市场地位，需要制定一个战略，可以使组织更好地捕捉新兴趋势。为此，该公司将被要求在高档市场区以及低端市场工作，并应有不同的品牌，使组织能够捕捉市场机会。此外，该组织还需要采用新的ICT和大多数公司的竞争对手已经转向在线方式提供他们的产品，组织应编制这样的策略，将使公司能够更好地捕捉市场机遇，扭转下滑的趋势，公司已经经历了由于传统的商店购物环境下降。
美国罗德岛论文代写战略管理模式
On the basis of discussions carried out in the paper and different strategic management model that has been utilized in the paper, the writer of this paper believe that although Next PLC's present performance is in line with the industry's norms and the firm has been currently successful in accomplishing some of the major goals and objectives. However, the present success of the firm is no guarantee that the firm will continue to dominate the clothing industry in the country and will continue to enjoy high profitability and market share (DataMonitor, 2010). Most of the problems that could affect the performance of business organization are due to the fact that the firm's primary industry is passing through the decline stage of the product life cycle, and Next has been doing nothing in terms of product or process development to reverse the trends and take a fresh start. This is evident from the fact that the firm experience a decrease in sales during last year, however the Directory sales of the firm give a little boost to the organization and the firm realize an overall 4 percent increase in terms of total sales growth (Wood, 2012).
The prevailing depression in the country has affected the purchasing power of consumers and foreign firms particularly those belonging to countries like China, and India are capturing the market demand through their ability to market different products in much more lower cost than what the organization charge from its customers (Next, 2011). In addition, the supermarkets and variety stores in the country are capturing increase sales from high street retailers due to their abilities to offer different assortments at comparatively lesser prices than what Next or other high street retailers are offering (DataMonitor, 2010). Moreover, due to widespread penetration of internet and telecommunication technologies in the country as well as other parts of the world, increasing number of individuals are taking interests in the online purchasing. This trend is particularly high in the upstream market segment that the organization was previously serving who have now shifted to online designers and are getting their needs satisfied from such retailers who not only belong to UK but from different parts of the world (Independent, 2012). This in turn means that at the upstream market the inability of the organization to integrate modern technologies and develop online business has been adding to decrease in the firm's revenue, while in the lower segment of the market, the price based competition and the emergence of low cost brands are affecting the performance of Next PLC (GourmetRetailer, 2009).
Next in order to continue its market position in the UK clothing markets need to work out a strategy that could enable the organization to better capture the emerging trends. For this purpose the firm will be required to work at both the upscale market segment as well as the lower end of the market and should have different brands that could enable the organization to capture the market opportunities. In addition, the organization also need to adopt the latest ICT and as most of the firm's competitors have shifted towards offering their products in the online manner, the organization should also workout such strategy that will enable the firm to better capture the market opportunities and reverse the declining trend that the firm has been experiencing as a result of declining conventional store environment shopping.
