美国犹他论文代写 营销组合

Keywords:美国犹他论文代写

此外，其他营销组合也需要考虑，这是因为其他产品的营销组合也文化界（查菲等人，2000）。例如，虽然发达国家的消费者愿意支付高昂的价格，因为大量的音乐上市，享受音乐的逼真体验。作为生活在世界上的发达国家的客户享受一致的收入和高标准的生活，他们通常有更多的情感依恋与音乐，为此他们可以支付溢价（塔伊布，2003）。然而，与世界其他地区，特别是世界不发达地区的情况不一样，在这里，人们最关心的是如何谋生，音乐和乐器可以找到较少的情感依恋（马克，2010）。在这些国家，目标市场可能不愿意支付溢价，B&W齐柏林飞艇iPod底座充电和企业可能面临的困难完成销售目标。 同样可以说关于促销和分销方面的产品，这种营销组合的产品也应根据该组织已运作的国家（b & W，2012）。虽然定制营销组合的这些不同的方面由B&W将需要增加的成本和损失，不同经济体的标准化和规模化经营有关，事实上，标准化的政策更有利于组织通过使用标准化的方法组织不能适当地与目标市场进行沟通（Leonidou et al，2002）。此外，该公司将利用的定位策略也会有所不同，根据该地区的国家正在运作（查菲等人，2000）。例如，在饱和的市场，该组织一直面临着日益激烈的竞争，组织可以使用利基营销策略，另一方面，如果企业的交易市场，人们更关注价格，企业可以调整其产品和其他营销组合以适应在世界不同地区的不同客户的需求（基冈绿色，2005）。

美国犹他论文代写营销组合

In addition, the other marketing mixes also need considerations; this is because the other marketing mixes of the product are also culturally bound (Chaffey et al., 2000). For example, although consumer in the developed countries are willing to pay the premium prices because listing music in high volume and enjoying the lifelike experience of the music. As the customers living in the developed countries of the world enjoy consistent income and high standards of living, they usually have more emotional attachment with music and for this purpose they could pay the premium prices (Tayeb, 2003). However, this is not the case with other parts of the world, particularly the underdeveloped part of the world, where the primary concern of the people are how to earn their livelihood and lesser emotional attachment could be found with music and musical instruments (Mark, 2010). In such countries, the target market may not be willing to pay the premium pricing that B&W Zeppelin iPod docks is charging and the firm may be confronted with difficulties accomplishing its sales target.
The same could be said regarding the promotion and distribution aspect of the product, and such marketing mix of the product should also be tailor according to the country where the organization has been operating (B&W, 2012). Although the tailoring of these different aspects of the marketing mix by B&W will require added cost, and loss of different economies associated with the standardization and large scale operation, the fact is that the standardization policy is more beneficial to the organization as by using the standardized approach the organization cannot appropriately communicate with the target market (Leonidou et al., 2002). In addition, the positioning strategy that the firm will be utilizing will also differ according to the region where the country is operating (Chaffey et al., 2000). For example, in saturated market where the organization has been confronted with mounting competition, the organization may use the niche marketing strategy, on the other hand if the firm is transacting in market where people are more price conscious, the firm may then tailor its product and other marketing mix to suit the needs of different customers in different parts of the world (Keegan & Green, 2005).