美国亚拉巴马论文代写:人口统计学
Keywords:美国亚拉巴马论文代写:人口统计学
人口统计学是“研究人口的规模、密度、位置、年龄、性别、种族、职业和其他统计数据。”人口环境包括上述所有人口变量，以及它们影响澳大利亚速溶咖啡市场的能力。人口环境的重要性在于，人们对产品的所有需求最终都来自于人们指出，人口发展“将澳大利亚市场从一个大众市场转变为更分散的微观市场，这些微观市场因年龄、性别、地理位置、生活方式、道德背景、教育和其他因素而不同。”“澳大利亚最近的人口趋势是受教育程度更高、白领更多、种族多样性增加、年龄结构发生变化。这些变化的含义是，企业现在必须为它们希望瞄准的特定微型市场设计产品和营销计划。虽然所有人口统计变量都有可能影响澳大利亚的速溶咖啡市场，但特别重要的是少数民族微型市场的出现。少数民族群体现在构成了澳大利亚人口中一个重要的部分，而且还在不断增长，他们有明确的产品和品牌偏好(Bradmore等，1997,p88)。因此，现在需要更广泛的咖啡风格来适应民族口味，这就需要开发新的产品和营销策略。例如，由于95%的意大利人喝的咖啡是浓缩咖啡(Barton 2000)，许多公司开发了速溶浓缩咖啡产品。
美国亚拉巴马论文代写:人口统计学
Demographics are the “study of human populations in terms of size, density, location, age, sex, race, occupations and other statistics. The demographic environment consists of all the aforementioned demographic variables, and their ability to affect the Australian instant coffee market. The importance of the demographic environment lies in the fact that all demand for a product derives ultimately from people noted that demographic developments have “transformed the Australian marketplace from a mass market into more fragmented micro-markets differentiated by age, sex, geography, lifestyle, ethic background, education and other factors.” Recent demographic trends in Australia are a better-educated and more white-collar population, increasing ethnic diversity, and changing age structures. The implications of such changes are that organisations must now design products and marketing programs for the specific micro-markets they wish to target.While all demographic variables have the potential to affect the instant coffee market in Australia, the area of particular significance is the emergence of ethnic micro-markets. Ethnic communities now make up a significant – and growing – part of the Australian population, who have clear product and brand preferences (Bradmore et al 1997, p88). Thus, there is now demand for a wider variety of coffee styles to suit ethnic tastes, which requires the development of new products and marketing strategies. For example, since ninety-five percent of all coffee drunk by Italians is espresso, (Barton 2000), many companies have developed instant espresso products.
