Accompanied the rise of coffee consumption, coffee culture has also become popular. More and more Chinese people go to the cafes to enjoy the coffee culture. Actually, for most Chinese coffee consumers, coffee is the symbol of high life style, which coincides with the product positioning of Vittoria Coffee. Some big Chinese hotels and restaurants also provide coffee for its guests to better their services. Vittoria Coffee should target for top hotels and restaurants whose guests may have developed habit of drinking coffee.Although instant coffee is most popular in China nowadays, there are researches showing that flavor is the most important factor influencing their consuming choices and the convenience is the second factor. Vittoria Coffee, which is famous for its freshness, purity and high quality, can target for the Chinese cafes, hotels, restaurants and individuals who love making coffee at home.For individuals, although they love making coffee by themselves, most of them are not professionals, so special training or instructions should be offered to help them make coffee at home. If such extra service is offered, Vittoria Coffee may be accepted by them. For the cafes, they are faced many famous coffee brands, good quality and flavor may be the determinant factors influencing their purchasing choice. For hotels and restaurants, providing accommodation and dishes are their main services, coffee is just extra service, but establishing the long-term relationship is beneficial in the long run.