The traditional ethical stance of the company is to prevent actual problems on health and nutrition. However, there is an obvious lack for long term plans that will also maintain these developments even in years to come. Kentucky Fried Chicken should then realize that the company does not only have a responsibility to their current customers but to future generations as well. The scope of responsibility as cited in this discussion should include the provision of respect for others, honest and pure intentions as well as protection from harm. The management of the company should be responsible in maintaining that healthy and nutritional foods which future generations will need as well so as to survive.But Kentucky Fried Chicken realizes the gravity of the situation. It stopped use the kinds of oils and food ingredients for cooking with the Sudan Red and take effective steps to plan a rescue operation for the dilemmas. The Kentucky Fried Chicken has its own principle. It is customer focus.The company's ethical stance should not be based on short term goals. The company is still encountering negative issues brought about by its negligent behavior. But these efforts do not directly address the problem. The company is still encountering negative issues brought about by its negligent behaviors.